iVision Digital Entertainment is an Memphis,Tennessee-based record label formed on August 12, 2010. iVision Digital was started as what was formely known as "etiNRida Entertainment", but it progressed to more than just a record label. It explored the different aspects of all multi-media such as: Short films, Music Videos, Professional Photography etc. iVision Digital Entertainment is the brainchild of the music industry and shares a refreshing and respectful love of music. The label is formed of members beginning with two engineers, Fa-Harra Farmer and Casey "C-Jon" Johnson. Fa-Harra handles all of the Business for iVision Digital and is labeled the Business Manager. He is one of the Co-Founders of the label and the originator of "eitNRida Entertainment". He writes Gospel music as well as Rap music. Not only does he write for himself, but he also "ghostwrites" for others. Casey is not only one of the two engineers, but he is also the other Co-Founder of the label. He is also a producer for iVision Digital and Think Twice Entertainment. He started pursuing music at the age of twelve and worked his way up to the brilliant musician that he is today. Although young, his focus and dedication to the label shows his magnificent skills. Not only is he an extraordinary engineer and producer, but he is very poetic through his rhymes. He is also a songwriter and another one of the artists on the label. Jeffrey "Omega Forte" Farmer is another one of the Co-Founders of the label. He brings the lyrical content that other artists from other labels lack. He started delivering blows as a battle rapper, but later progressed into more of a writer than a "freestyler". His brutal and explicit lyrics caught the attention of listeners, which led to his first rap name "Teflon". As time passed and his skills became better, he dropped the explicit lyrics and focused more on Hip Hop. He then changed his name from "Teflon" to "Jay.Eff" which is the more positive but still lyrical artist that you hear today. Neci "iDaly Maceano" Farmer is the first lady of the label. She started off as young artist who loved rapping. Her skills led her to record with other artists and she became known as "Ms. Neci". She was founded by Fa-Harra F. Vision through her lyrical skills on one of her mixtapes. She was embraced by the labels members and welcome to the new found family. The label is now complete and these four individuals creates the sound and movement of iVision Digital.
